A glance at your watch or cell
phone quickly shows you the day and date. Before
these technological advances, the monthly calendar
was where you looked. It was a vital part of every
home (often in the kitchen) and office, and was
Businesses used this to their
advantage – some still do today but more subtly. The
calendar was given (usually in a face-to-face
situation) to faithful customers as a year-end thank
you gift. The image on the calendar often reflected
the business owner's philosophy, and the name of the
business was very large; you couldn't ignore it.
Onoway Museum's collection of
calendars is wide-ranging but the Eddy Dales General
Store collection is especially intriguing.
These calendars are all
approximately the same size (10" x 20") therefore
not easily hidden inside a cupboard door. Wire
frames at upper and lower edges ensured that the
paper didn't curl or bend. The pictures chosen for
the calendar have universal appeal and can fit any
room décor: idyllic landscapes, cuddly
animals, smiling children. The business name,
mailing address and phone number are very visible.
On the bottom quarter of the calendar is the actual
calendar – stapled on, with the months to be torn
off, page by page.
Looking more closely at the
information on the calendars over the years, you see
that, in 1959, Eddy's phone number is 22. In 1966,
it is 932-5335. It changes again in 1978 to
967-5335. And there's one more change in after that.
Onoway Museum has calendars from
numerous businesses that operated in Onoway over the
years. Most of them are long gone but each calendar
gives another insight into life in our community.
Explore the calendars the next
time you visit the museum. And if you happen to have
one that would enhance the collection, the museum
General Store 1959 phone 22